Sunday, February 23, 2014

How The Economist Is Using Google+ To Impact Search Efforts

By Ayub Yusuf


Some critics will argue that the only one who benefits from Google+ is Google itself. Most people would rather post their life history on their Facebook timeline for all to see. But there is one trend that is picking up steam; businesses such as The Economist using Google+ to boost their SEO game.



What's not to like if you join Google+ when you are a business? You get treated like royalty with placement in the prime location in the search results; top right hand side. Normally, a business would pay through the nose for a spot like this, but Google gives it for free to lure in businesses to hop on to their service.

On top of that, comments were even made that work was done with experts at Google to help get the maximum out of their SEO efforts. This shows clearly that "The Economist" was using Google+ to impact search efforts, and isn't embarrassed to be so open about it.

There has been quite a lot of push-back from users it seems after Google started requiring a Google Plus account to comment on YouTube videos. Many have stopped using the service altogether to avoid the big G from tracking their whereabouts across all the Google products like Gmail, YouTube and Google+. Some just see it as a minor inconvenience and continue on.

Google+ might not be the success that Facebook is at the moment, but Google is taking advantage of its search engine domination to try to knock Facebook of its perch at that top of social network domination. If the Economist is any indication, tying their services together seems to be working to gain new users.




About the Author:



No comments:

Post a Comment