I learned about the Tweet-a-Coffee concept by Starbucks a couple of months ago and I had my own take on the matter. I thought that it would be a tremendous move for the sake of allowing customers to Tweet gift cards to others. There have been results since that time but are they ones that a Long Island social media agency can deem as most profitable? This is a point that, in my opinion, is one that is more than worth looking into in the long term.
Mashable put forth a report that spoke about Tweet-a-Coffee and how it was able to result in $180,000 of purchases. This information was uncovered by Keyhole and it was done while the @tweetacoffee Twitter handle was being tracked. According to the article, 27,000 fans took part in this activity. In fact, 34 percent of said group of people were said to have gone about multiple purchases as well, which goes to show that there is a certain level of appeal to be had with this program in particular.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
That being said, I do not believe that Tweet-a-Coffee is going to be able to set the world on fire. It seems to be more of a niche program than anything else, which is ironic when considering the worldwide appeal that Starbucks possesses. That being said, there is potential for this program to come to the surface, seeing as how it will be able to provide individual with gift-giving options. Maybe this program deserves to be referred back to, for the holidays if for no other reason.
Mashable put forth a report that spoke about Tweet-a-Coffee and how it was able to result in $180,000 of purchases. This information was uncovered by Keyhole and it was done while the @tweetacoffee Twitter handle was being tracked. According to the article, 27,000 fans took part in this activity. In fact, 34 percent of said group of people were said to have gone about multiple purchases as well, which goes to show that there is a certain level of appeal to be had with this program in particular.
While $180,000 came about as a result of activity through Tweet-a-Coffee, can a Long Island social media agency verify this as a success? I do not believe this to be the case, especially when you consider that thirty-two percent of this amount was earned during the first day. Shouldn't an idea like this only be regarded as a novelty and nothing else? It's hard to say but I'd like to think that there are other details that firms the likes of fishbat can draw attention as well.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
That being said, I do not believe that Tweet-a-Coffee is going to be able to set the world on fire. It seems to be more of a niche program than anything else, which is ironic when considering the worldwide appeal that Starbucks possesses. That being said, there is potential for this program to come to the surface, seeing as how it will be able to provide individual with gift-giving options. Maybe this program deserves to be referred back to, for the holidays if for no other reason.
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