As the Internet and digital world grows and changes, so do the strategies which bring the best results for online businesses. In 2014, one of the most effective strategies for reaching out to customers and making sales is an email list.
If you are a business owner, you may have heard of the Pareto principle, also known as the "eighty/twenty rule". The Pareto principle suggests that eighty percent of results comes from just twenty percent of your efforts - in an online marketplace, that translates as 80 percent of your sales comes from 20 percent of your loyal customers. One of the best ways to keep in touch with these loyal customers, thereby increasing your opportunities to sell to them, is to build an email list.
1. Mobile marketing: The online platform for businesses has taken a new trend, which has been catapulted by the heavy use of smartphones today. Many people use their phones to access the internet, shopping marketplaces, and in search for information too. This has seen a sudden twist in online marketing, as entrepreneurs' have to device new mobile marketing techniques to reach out to these people. Advertising through mobile apps and creating websites that are compatible with hand held devices is the latest trend this year.
Whatever the product or service you are offering, there is a very good chance that there are dozens of companies which are providing something that is the same or similar. To keep customers choosing your business over the alternatives, you need to guarantee users a better experience.
3. Social media plugins, images and video marketing: The highest amounts of traffic today resonate from social sites. The only way to attract traffic to your business website today is by implementing social media marketing for your site. The use of visual content to market businesses has taken a new shape in 2014, as more companies use info-graphics and video marketing to advertise their businesses online. Audio visual content marketing is proving to be more effective in this year than ever before.
If you are a business owner, you may have heard of the Pareto principle, also known as the "eighty/twenty rule". The Pareto principle suggests that eighty percent of results comes from just twenty percent of your efforts - in an online marketplace, that translates as 80 percent of your sales comes from 20 percent of your loyal customers. One of the best ways to keep in touch with these loyal customers, thereby increasing your opportunities to sell to them, is to build an email list.
1. Mobile marketing: The online platform for businesses has taken a new trend, which has been catapulted by the heavy use of smartphones today. Many people use their phones to access the internet, shopping marketplaces, and in search for information too. This has seen a sudden twist in online marketing, as entrepreneurs' have to device new mobile marketing techniques to reach out to these people. Advertising through mobile apps and creating websites that are compatible with hand held devices is the latest trend this year.
Whatever the product or service you are offering, there is a very good chance that there are dozens of companies which are providing something that is the same or similar. To keep customers choosing your business over the alternatives, you need to guarantee users a better experience.
3. Social media plugins, images and video marketing: The highest amounts of traffic today resonate from social sites. The only way to attract traffic to your business website today is by implementing social media marketing for your site. The use of visual content to market businesses has taken a new shape in 2014, as more companies use info-graphics and video marketing to advertise their businesses online. Audio visual content marketing is proving to be more effective in this year than ever before.
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