I ran across some great information on SEO and reputation management recently. I'm not going to walk you through it step-by-step, but I will give you some great examples of what you should do to get your website to the top of the search engine results. Reputation management is just SEO for your company's name. It's pretty easy.
The leading marketing company in Atlanta, Veritas Inc, has a lot of trade secrets that they use to quickly rank sites. This article will reveal some internet marketing secrets that you can use for reputation management for your company.
Do a quick Google search for Veritas Inc and what do you see? LinkedIn, Facebook, Careerbuilder, their website, and other social networking sites all take up the first half of Google's real estate. I dug a little deeper on those pages and found out how to rank above negative reviews. This is what you should do.
If you haven't already, be sure to get accounts on all of the main web 2.0 sites. Facebook is a no-brainer. You can optimize a ton of information on this that ranks pretty well. Facebook is huge for reputation management and getting your rankings boosted.
Now that you have your account all set up, you have to fill out the content. Wherever there is room to put information, do it. Fill it all up. Don't go light on this step. Search engines love profiles with a lot of useful content and your readers will appreciate it too. Fill in all of the information, regardless if you think it's relevant or not.
Be sure you optimize your content by putting the right keywords in the right places. Veritas Inc Atlanta has figured out that optimizing their company name plus their location has done wonders. Case-in-point, check out www.youtube.com/user/VeritasIncatlanta. So, be sure to follow suit. An optimized profile will have your company name, your company name plus the word reviews after it, and your company name plus your location.
Another tip is to try to reduce the 'bounce rate.' This is another factor that search engines take into account when ranking your site. If you offer quality content that people are actually looking for, they will stay on your site longer and read what you have written. Some spammers out there will just put a bunch of nonsense with keywords in there that actually ranks well! However, these rankings go away after a while because people just click the 'back' button on their browser. Don't do that. For instance, if you were to search for Veritas Inc Atlanta reviews on Google, you would find information on salaries, career openings, and other related information. This is what people want to read.
However you look at it, SEO is extremely important for reputation management. If you do it wrong, it will make things worse. Focus on putting out some quality content, but have your company name, your city, and the word 'reviews' in your content. It works extremely well.
The leading marketing company in Atlanta, Veritas Inc, has a lot of trade secrets that they use to quickly rank sites. This article will reveal some internet marketing secrets that you can use for reputation management for your company.
Do a quick Google search for Veritas Inc and what do you see? LinkedIn, Facebook, Careerbuilder, their website, and other social networking sites all take up the first half of Google's real estate. I dug a little deeper on those pages and found out how to rank above negative reviews. This is what you should do.
If you haven't already, be sure to get accounts on all of the main web 2.0 sites. Facebook is a no-brainer. You can optimize a ton of information on this that ranks pretty well. Facebook is huge for reputation management and getting your rankings boosted.
Now that you have your account all set up, you have to fill out the content. Wherever there is room to put information, do it. Fill it all up. Don't go light on this step. Search engines love profiles with a lot of useful content and your readers will appreciate it too. Fill in all of the information, regardless if you think it's relevant or not.
Be sure you optimize your content by putting the right keywords in the right places. Veritas Inc Atlanta has figured out that optimizing their company name plus their location has done wonders. Case-in-point, check out www.youtube.com/user/VeritasIncatlanta. So, be sure to follow suit. An optimized profile will have your company name, your company name plus the word reviews after it, and your company name plus your location.
Another tip is to try to reduce the 'bounce rate.' This is another factor that search engines take into account when ranking your site. If you offer quality content that people are actually looking for, they will stay on your site longer and read what you have written. Some spammers out there will just put a bunch of nonsense with keywords in there that actually ranks well! However, these rankings go away after a while because people just click the 'back' button on their browser. Don't do that. For instance, if you were to search for Veritas Inc Atlanta reviews on Google, you would find information on salaries, career openings, and other related information. This is what people want to read.
However you look at it, SEO is extremely important for reputation management. If you do it wrong, it will make things worse. Focus on putting out some quality content, but have your company name, your city, and the word 'reviews' in your content. It works extremely well.
About the Author:
Concerned with your company's internet presence? Be sure to check out twitter.com/Veritas_Inc and observe a way to emulate Veritas Inc's results. They create content, then tweet it. Other folks then retweet it. Genious!
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