Monday, February 17, 2014

The Most Efficient Ways To Target Customers On Facebook

By Adam Noah


Facebook is a remarkable web presence, with over one billion members, it presents quite a marketing opportunity for what ever product you might be selling. There are members of Facebook from all walks of life, all countries, and all beliefs since it reaches a world-wide audience.



If you would like to target all of the people who bowl in Decatur, Il you could use the Lookalike Audience tool by having your current list uploaded to Facebook, have it go through your list and find other people in Decatur who are also interested in bowling.

For instance, a user who recently changed their relationship status to engaged would be an excellent target for ads about wedding planning services. A user who announced their pregnancy on Facebook will become a perfect target for products related to babies. Facebook is able to properly target its users for ads because of the amount of personal information shared.

It is really a pay per click system, although you can have a pay per impression system. You can tweak back and forth, just to determine where you are getting the most action. The actual cost of most Facebook ads is still very low, as Facebook seems to be in the business of attracting lots of participation, which really means a nice advertising income for them.

Facebook has over 1 billion members now, so the audience is huge and within that audience there is every interest and every culture in the world. The fact that specific interests, incomes, desires, and backgrounds can be targeted is a real advantage for marketers who can learn the facebook promotional kills and take advantage of them. Target your products to the buyers that want them, and you will be successful.




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