If you are a business owner and you want to capitalize on the local people finding you and what you have to offer in your business, you really need to be available when they look for your product on their mobile phones. It is now estimated that mobile phone advertising is driving 60% of the traffic to related stores of where people are searching.
For example, if a person is looking for a hardware store in an area, they will most likely do a search on the internet from their smart phone, and input something like, 'downingtown hardware' and hopefully your store will be first in line.
It could come up without you having to do much because Google has targeted every house, store and all other structures in the world, but unless you go another step and fill out all of the information on google maps you may not show up at all. It is a simple thing to do, and it will pay you big dividends.
Then you need to optimize for the regular Google organic search, where if someone 'Googles' "hardware stores downingtown," you are on the first page at the top. This is going to cause people to find your store while they are out shopping, getting ready to go shopping, or just thinking about it.
There is not a better way to advertise because you are hitting people right when they are thinking about your product, and they won't forget it once they find you. You could have spent thousands to get that person in your store by a yellow page ad, a radio ad, or a newspaper ad, and this works for almost nothing.
Once you get them in the store, keep them coming by sending text messages to them with specials and freebies. It's all about the marketing, and you will be the winner.
For example, if a person is looking for a hardware store in an area, they will most likely do a search on the internet from their smart phone, and input something like, 'downingtown hardware' and hopefully your store will be first in line.
It could come up without you having to do much because Google has targeted every house, store and all other structures in the world, but unless you go another step and fill out all of the information on google maps you may not show up at all. It is a simple thing to do, and it will pay you big dividends.
Then you need to optimize for the regular Google organic search, where if someone 'Googles' "hardware stores downingtown," you are on the first page at the top. This is going to cause people to find your store while they are out shopping, getting ready to go shopping, or just thinking about it.
There is not a better way to advertise because you are hitting people right when they are thinking about your product, and they won't forget it once they find you. You could have spent thousands to get that person in your store by a yellow page ad, a radio ad, or a newspaper ad, and this works for almost nothing.
Once you get them in the store, keep them coming by sending text messages to them with specials and freebies. It's all about the marketing, and you will be the winner.
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